Qingdao City Memories

青城岁月精酿啤酒

Qingdao Craft Beer Brand

Packaging Design of Qingcheng Years’ Craft Brewed Puree Beer
This is a craft beer from Qingdao that tells the story about “beer”. The picture adopts the continuous composition of newspaper comic strips to visualize the “sense of time”. The overall picture uses beer as the core media element, with Qingdao Old Street as the background, with “music and beer” and “beer in a bag”. Scenes such as “Le Friends Gathering”, “Sports and Beer”, and “Love Because of Alcohol” are connected one by one. The diversity of the stories is also to hit the target consumers from the side and trigger consumers’ scene associations. It generates “brand emotion” with the product, and the overall picture of the product aims to show the smoke and fire of the “green city years”.

 

 

青城岁月精酿啤酒

这是一款来自青岛的讲述关于“啤酒”故事的精酿啤酒。画面采用报纸连环画四方连续的构成形式,将“岁月感”视觉化呈现出来,整体画面以啤酒为核心媒介元素,以青岛老街为背景,将“音乐与啤酒”、“啤酒装进袋”、“乐友相聚”、“运动与啤酒”、“因酒而爱”等场景一一串联起来,故事呈现的多样性也是为了从侧面打中目标消费者的心里,引发消费者的场景联想,从而与产品产生“品牌情感”,产品整体画面旨在呈现的是满满的“青城岁月”的人间烟火气。