Tsingtao Brewery, Enchanting Tsingtao

青岛啤酒-醉美青岛

” Enchanting Tsingtao ” expresses the humanistic beauty of Qingdao City( Also known as Tsingtao in old-time). The sapphire blue symbolizing the sea is used as the main color of this coastal city. The outline takes the shape of the Chinese character “Qingdao”, which includes the “Landmark Scenery and Urban Construction Projects of Qingdao” from different eras with the four spatial perspectives of air, sea, land, and ground from top to bottom. The world-leading minimalist and flat illustration art styles are adopted to enhance the identity of each element as well as to provide an overview of the changes in Qingdao over the past century. This style has not only represented the rapid development and the charm of fashionable Qingdao but also demonstrated the development momentum and vitality of Qingdao through the overall vision motivation to build up the coherence between the city and consumers. The packaging design has awarded 2021 red dot award.