Cha Qingqing  Ecological Tea

茶清清生态茶

Cha Qingqing is a brand-new ecological tea brand, and its tea leaves are taken from high-quality tea gardens all over China. Based on this product attribute and feature, we created the character image of a “tea seeker” based on the characteristics of three different types of tea species and their origins in the creation of the product packaging image. In the corresponding dream-like scene of the birthplace of tea (green tea – green, black tea – red sun, white tea – white mist), I intend to guide consumers to taste tea as if they were there and enjoy the experience. To the rare and refined peace and indifference, immersed in the pure state of harmony between nature and man.

茶清清生态茶

这是一款来自青岛的讲述关于“啤酒”故事的精酿啤酒。画面采用报纸连环画四方连续的构成形式,将“岁月感”视觉化呈现出来,整体画面以啤酒为核心媒介元素,以青岛老街为背景,将“音乐与啤酒”、“啤酒装进袋”、“乐友相聚”、“运动与啤酒”、“因酒而爱”等场景一一串联起来,故事呈现的多样性也是为了从侧面打中目标消费者的心里,引发消费者的场景联想,从而与产品产生“品牌情感”,产品整体画面旨在呈现的是满满的“青城岁月”的人间烟火气。