Golden Age Bird’s Nest Nutrition 

妙龄杯燕窝

The creative starting point for the product “Bird’s Nest Miaoling Cup” is:
1. Orally edible hyaluronic acid + instant bird’s nest.
2. Easy to carry and share actively.
3. It can be eaten in multiple scenes, with meals, desserts, and coffee or tea.
4. The absorption effect of long-term consumption of hyaluronic acid is better than application and injection.
5. A weapon against aging: hyaluronic acid + bird’s nest, a combination of two swords.

Eating bird’s nest from a few years ago is a high-end thing, and most of the consumers are over 35-40 years old.

However, starting from 2019, nearly 40% of the consumers of bird’s nest have turned out to be post-90s. Young people have joined the nourishment consumer market and are keen on bird’s nest. This is mainly due to the current health-preserving culture. With economic development, young people generally face huge academic and workplace pressures. Staying up late to use mobile phones, rich nightlife, irregular eating and other unhealthy lifestyle habits are generally sub-healthy. Many young people seem to have a clear understanding of reality, so they feel that health preservation is also urgent. As a result, the punk-style regimen of soaking wolfberries in a vacuum flask and adding Codonopsis pilosula in a cola became popular.

With the rise of the country, young people have higher and higher demands for quality, culture, and individuality, and they look forward to products that demonstrate cultural heritage, life philosophy, and aesthetic values. Therefore, bird’s nest, a traditional nourishing product with “Chinese characteristics”, has also been given a trend element in consumption and has become a new choice for more young people.

“燕窝妙龄杯”这一产品创意出发点是:
1.可口服食用的玻尿酸+即食燕窝。
2.便于携带,主动分享。
3.多场景食用,可佐餐,可搭配甜品,可咖啡茶饮。
4.长期食用玻尿酸的吸收效果优于涂抹和注射。
5.对抗衰老的武器:玻尿酸+燕窝,双剑合璧。

几年前提起吃燕窝,是件高端的事情,消费人群大都在35-40岁以上。

然而从2019年开始,燕窝的消费人群中,有近40%的消费主力竟然是90后,年轻群体加入滋补品消费市场,并热衷于燕窝。这主要是由于当前的养生文化,随着经济发展,年轻人普遍面临着巨大的学业和职场压力,熬夜刷手机、丰富的夜生活、不规律饮食等不健康的生活习惯,普遍属于亚健康体质。许多年轻人似乎认清了现实,所以觉得养生也刻不容缓。于是,保温杯里泡枸杞,可乐里面加党参的朋克式养生开始流行起来。

随着国家的崛起,年轻人对品质、文化、个性等需求越来越高,更加期待能彰显文化底蕴、生活理念、美学价值的商品。所以,燕窝这种深具“中国特色”的传统滋补产品,也被赋予了消费中的潮流元素,成为更多年轻人的新选择。