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青城岁月精酿原浆啤酒包装设计 Packaging Design of Qingcheng Years’ Craft Brewed Puree Beer

About the Client

This is a craft beer about “the past of Qingdao city and beer culture”. The main visual picture adopts the continuous composition form of newspaper comic strips, which visualizes the “sense of time”. The overall picture uses beer as the core media element and Qingdao Old Street as the background, with “music and beer” and “beer in the bag” “”, “Le Friends Gathering”, “Sports and Beer”, “Being in Love with Alcohol” and other scenes are connected in series. The diversity of the story is also to hit the target consumers from the side and trigger consumers’ scene associations. , So as to produce “brand emotion” with this product, and the overall picture of the product aims to show the smoke and fire of the “Qingcheng years”.

这是一款讲述关于“青岛城市与啤酒文化往事”的精酿啤酒。主视觉画面采用报纸连环画四方连续的构成形式,将“岁月感”视觉化呈现出来,整体画面以啤酒为核心媒介元素,以青岛老街为背景,将“音乐与啤酒”、“啤酒装进袋”、“乐友相聚”、“运动与啤酒”、“因酒而爱”等场景一一串联起来,故事呈现的多样性也是为了从侧面打中目标消费者的心里,引发消费者的场景联想,从而与本产品产生“品牌情感”,产品整体画面旨在呈现的是满满的“青城岁月”的人间烟火气。

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