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汉斯啤酒&秦始皇帝陵博物院联名纪念款——俑流传 Hans Beer & Qin Shihuang Mausoleum Museum Joint Commemorative

About the Client

Hans Beer x Emperor Qin Shi Huang’s Mausoleum Museum

This product is a joint commemorative model of Hans Beer & Emperor Qin Shi Huang’s Mausoleum Museum-Figurines circulating. In the design, “Qin Terracotta Warriors and Horses” are extracted as a symbol of Qin culture, implying that the Great Qin culture has been passed down and passed on to future generations. In our creation, we put the solemn and sacred terracotta warriors and horses with the aesthetic preferences of young consumer groups, through the innovation of forms, expressions, and scenes, to give a trendy image of life, activate the image of the terracotta warriors and horses, and integrate and inherit Qin terracotta warriors and modern beer culture.

汉斯啤酒x秦始皇帝陵博物院

此产品为汉斯啤酒&秦始皇帝陵博物院联名纪念款——俑流传。设计中提取“秦兵马俑”作为秦文化的象征,寓意着大秦文化Y远流传,传承后世。我们在创作中把庄严神圣的兵马俑,以年轻消费群体的审美喜好,通过形态、表情、场景的创新,赋予新潮的生命形象,将兵马俑形象活化,将秦兵马俑文化与现代啤酒文化融合与传承。

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